Ideal Living believes everyone has a right to pure water, clean air, and a solid foundation for wellness. As the parent company of leading wellness brands AirDoctor and AquaTru, Ideal Living helps bring this mission to life daily.
In an industry often criticized for an abundance of unverified wellness products, Ideal Living stands apart as a company rooted in scientific integrity and innovation. Since 1999, it has been dedicated to creating socially and environmentally responsible solutions that redefine air and water purification.
AquaTru embodies this mission by pioneering breakthroughs in clean water technology. It remains one of the only reverse osmosis countertop purifiers certified by IAPMO to NSF/ANSI standards, removing 84 contaminants, 15 times more than leading pitchers. In 2024, AquaTru reached a new milestone as one of the first purification systems certified to remove microplastics from drinking water, addressing an urgent global health concern. This certification highlights the company’s commitment to science-based solutions at a time when research increasingly links microplastics to hormone disruption, cognitive decline, reproductive issues, and cancer. Building on this success, Ideal Living spent over three years developing a new shower filter, engineered to remove more contaminants than any other filter in its class. This innovation expands the mission into an entirely new category, ensuring consumers can protect their health not only at the tap but also in the shower. Together with AirDoctor, tested to capture particles as small as 0.003 microns and proven to remove live viruses and bacteria, Ideal Living continues to raise the bar for performance, accessibility and trust.
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