Two veteran political strategists, Daniel Bryan and Eric Shuffler, have formed a new strategic communications firm, Resolve, which will center its work on helping clients connect effectively in complex, high-pressure environments influenced by government action, public opinion, and real-world political events.
The new firm will operate as an independent strategic partner of River Crossing Strategy Group, the public affairs firm headed by Schuffler.
Bryan was a key advisor to Gov. Phil Murphy, first on his 2017 campaign, in the governor’s office, and then as head of Murphy’s non-profit and PAC after he’d joined the private sector. He was one of the major strategists behind Murphy’s 2021 re-election – the first Democratic governor to win a second term in 44 years. Before that, he was the chief of staff to Hoboken Mayor Dawn Zimmer.
Bryan and Republican Alex Wilkes write a column, Stomping Grounds, for the New Jersey Globe.
Shuffler served as chief of staff to U.S. Senator Bob Torricelli and was a top policy advisor and speechwriter to two New Jersey governors, James E. McGreevey and Richard Codey. He is the president and co-owner of the Staten Island FerryHawks, a minor league baseball team.
“We live in a rapidly evolving policy and economic environment,” said Bryan. “Resolve Strategic Communications will help organizations communicate effectively within the ever-changing public affairs landscape, combining strong messaging, strategic thinking, and disciplined execution to help clients achieve their goals.”
Shuffler noted that “the next phase of communications isn’t about better messaging—it’s about alignment with how decisions actually get made.”
“Resolve was built on that premise: combining communications strategy with a real understanding of what drives policymaker behavior, so clients can advocate more effectively and achieve actual results,” Shuffler stated.
Another former Murphy aide, Toral Patel, has also joined the new firm.
“Communications is constantly evolving in today’s media landscape,” she said.
