Why finding the right insurance agent matters as much as choosing the best policy

Traditionally, an insurance agent could only represent one life insurer, one general insurer and one health insurer. However, this model has evolved over time. Today, agents can obtain a point of sale person (POSP) license through online brokers to act as sub-brokers, allowing them to sell policies from multiple companies. Some even choose an insurance marketing firm (IMF) license—a middle-ground between a solo agent and a full-scale broker—to broaden their product range, said Mahavir Chopra, founder of insurance aggregator Beshak.org.