Radio used to have a monopoly on entertaining and informing people.
If you go back to before the advent of television, radio was literally the only way to get live news and entertainment. Even after television became the dominant medium, radio had a place in people’s cars and when they were on the go, where being audio-only was an advantage.
Streaming music services and podcasts have eaten into that advantage.
Since the 1960s, every car had a radio, and that gave the industry a captive audience. That has changed.
“Podcasts have officially overtaken AM/FM talk radio as the more popular medium for spoken-word audio in the United States,” according to Edison Research’s Share of Ear survey.
Radio has lost ground quickly, and not just in spoken content.
“Between April and June of 2024, listeners gave 67% of their daily time with ad-supported audio to radio, 19% to podcasts, 11% to streaming audio services, and 3% to satellite radio,” Nielsen shared in its The Record: Q2 U.S. audio listening trends report.
Radio still has a sizeable audience, but it’s much smaller than it once was which has led to a number of Chapter 11 filings, including an April 8 filing by Spanish Broadcasting System (SBS), first reported Inside Radio.
SBS is a multimedia company serving the more than 60 million people comprising the $4 trillion U.S. Hispanic market, the world’s fifth-largest economy, according to the company’s website. Top radio brands and mass appeal personalities in the largest U.S. metro areas include Los Angeles, Miami, Houston, Chicago, San Francisco/San Jose, Orlando, Tampa, and Puerto Rico, including La Mega in New York City.
The company operates AIRE Radio Networks, the Mega TV Network, the LaMusica digital ecosystem, including the LaMusica and HitzMaker mobile apps and the CTV platform LaMusica TV, as well as its live events and promotional arm, SBS Entertainment.
In March, the company entered a forbearance agreement with its key debtholders as part of an ongoing discussion about its debt.
“SBS disclosed as far back as its second-quarter 2025 earnings that it lacked sufficient cash to repay the $310 million in notes and had no firm commitment for refinancing, triggering a going concern warning,” Radio Ink reported.
The forbearance period and discussions have led the company to a pre-packaged Chapter 11 bankruptcy.
“Spanish Broadcasting System is moving forward with a prepackaged Chapter 11 bankruptcy filing under a Restructuring Support Agreement with a group of major lenders, a step the company says will strengthen its balance sheet and position it for long-term growth,” according to Radio Ink.
