Super Bowl champion Travis Kelce is bringing his star power to the amusement park world.
The Kansas City Chiefs tight end will serve as a brand ambassador for Six Flags portfolio of parks across the U.S., Canada and Mexico. The company announced the new strategic partnership March 12.
As the largest regional amusement-resort operator in North America, Six Flags has 26 amusement parks, 15 water parks and nine resort properties. Locally, its footprint includes Six Flags Great Adventure in Jackson and Dorney Park & Wildwater Kingdom in Allentown, Pa.
Throughout 2026, Kelce will collaborate with Six Flags to share digital content across his social platforms. He will also engage fans through branded experiences and support marketing initiatives systemwide, the company said.
Six Flags also has the right to incorporate Kelce’s name, image and likeness across a variety of approved channels, including broadcast media, streaming platforms and in-park marketing, the company said.
Financial terms of the partnership were not disclosed.
Six Flags and regional theme park operator Cedar Fair closed an $8 billion merger in 2024. Since then, it has turned its focus to streamlining properties, investing in higher-performing parks and improving guest experiences.
The Kelce effect
In a statement, Kelce shared, “Six Flags parks were a hallmark of my childhood and the scene of some of my most fun and cherished memories and I’m excited to team up with the company as it enters its next chapter.”
“The Six Flags team is creating even more rides and attractions as it takes guest engagement to a new level. I look forward to helping them continue to build excitement for their unrivaled portfolio of parks and introduce a new generation of fans to the unforgettable experiences,” he said.
Besides being one of the NFL’s most recognizable figures, Kelce has drawn mainstream attention for his relationship with Taylor Swift. After getting engaged last summer, Kelce and the pop singer have not officially confirmed a wedding date. However, reports say they plan to marry before the Chiefs’ training camp begins in July.
As a “lifelong fan of Six Flags,” company President and CEO John Reilly called Kelce a “natural ambassador.”
“His fun-loving personality, commitment to excellence and passion for the game have contributed to three Super Bowl titles on the field, and we’re confident they will score big with our guests as well,” he said.
The partnership comes as Six Flags Great Adventure prepares to begin welcoming guests March 28. Dorney Park will kick off its season May 8.
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