Parsippany-based Wyndham surpasses 100 hotels in Mexico

The basics:

• Wyndham Hotels & Resorts surpasses 100 open hotels in Mexico
• Milestone follows 5-year effort that nearly doubled its in-country footprint
• Company operates in 50+ Mexican cities across 15 brands
• Growth includes all-inclusive resorts, partnerships with regional hotel groups

Wyndham Hotel & Resorts has surpassed 100 open hotels in Mexico. The milestone comes as the company continues to expand across one of the fastest-growing international markets.

The move caps a five-year push that has nearly doubled the Parsippany-based hotel franchisor’s footprint across the Latin American country. As part of the strategy, Wyndham has added properties in key leisure, business and cultural destinations.

With a presence in more than 50 cities and 15 brands, as well as a strong multi-brand pipeline of additional hotels under development, Wyndham emphasized Mexico’s importance to its global strategy.

The nation continues to mark “a significant contributor” to the company’s international portfolio, Wyndham said. The company noted several years of steady domestic demand, international tourism and sustained investment in major coastal and urban markets.

In 2025, Mexico welcomed about 47.8 million visitors and nearly $35 billion in tourism revenue — both strong increases. Government officials aim to make Mexico the fifth-most-visited country globally by 2030, Mexico Business News reported.

For leisure and business

Because the market offers major growth opportunities for Wyndham, the company has focused its efforts on meeting traveler demand in both established beach destinations, as well as fast-growing business and industrial hubs.

To build scale, Wyndham increased its stake in segments that resonate most with travelers and owners alike, such as midscale, upper-midscale, soft-brand independents, all-inclusive and upper-upscale resorts.

That also includes the 2021 introduction of all-inclusive resort brand Wyndham Alltra, the company noted.

Additionally, Wyndham has furthered its reach through a series of multi-hotel partnerships with major hospitality groups in Latin America and the Caribbean. Collaborators include Grupo MX Hotels, Decameron All-Inclusive Hotels & Resorts, Viva Resorts and Palladium Hotel Group.

‘An important market’

In a statement, Wyndham Latin America & Caribbean President Gustavo Viescas said, “Mexico continues to be an important market for Wyndham and our brands continue delivering the performance owners and strategic partners rely on. That momentum is opening doors for us to grow in high-potential locations across the country. As we add new hotels, we’re staying focused on delivering exceptional guest experiences and supporting both Mexico’s iconic and quickly emerging destinations.”

Mexico continues to be an important market for Wyndham and our brands continue delivering the performance owners and strategic partners rely on.
– Gustavo Viescas, Wyndham Latin America & Caribbean president

Maria Carolina Pinheiro is vice president of development for Wyndham Latin America and Caribbean. She added, “Mexico remains one of our most active development markets. Owners value the strength of our brands, the reach of our commercial engine, and the hands-on support of our teams. As long-term interest continues growing in both established and emerging destinations, we’re continuing to expand alongside owners and partners who recognize Wyndham as the right fit for their next chapter.”

Checked in

In 2025, Wyndham opened a record 72,000 rooms and grew its global development pipeline to 259,000 rooms, according to its most recent earnings report.

This year, Wyndham expects strong net room growth and anticipates continued robust openings across core U.S. and international markets.

Wyndham is considered the world’s largest hotel franchising company. It has more than 8,300 hotels across 100 countries on six continents. The company’s portfolio of brands includes AmericInn, Super 8, Days Inn, La Quinta, Hawthorn Suites, Trademark Collection and Wyndham.

Wyndham also runs a top-rated rewards program. The platform offers over 122 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally.