Not long after lending its support to a documentary aimed at shining a light on the often-overlooked stories of women with hemophilia, Sanofi is continuing its film-focused collaboration with patient engagement agency Believe Limited.
The French pharma is supporting another two full-length documentaries from Believe Limited about rare blood disorders, the duo announced this week.
One of the films will follow the efforts of the Hemophilia Foundation of Nigeria, led by Megan Adediran, to increase hemophilia diagnoses via a fleet of mobile medical vans. The other is set in the U.S., where it will chart the barriers to widespread awareness, access and advocacy that many with hemophilia face.
Both films are now in production, with release timelines still to be announced. Both releases will be accompanied by “impact campaigns, educational resources and community screenings designed to extend awareness beyond the screen,” according to the companies.
(Believe Limited)
“These documentaries represent more than a collaboration between Sanofi and Believe Limited, it’s a commitment to ensuring patient voices are heard, seen and felt across the rare blood disorder community,” Jeff Schaffnit, general manager of U.S. rare blood disorders at Sanofi, said in the announcement.
“By bringing together these powerful stories, we’re shining a light on the shared experiences that connect patient journeys—the challenges, the resilience, and the courage it takes to navigate life with a rare blood disorder,” Schaffnit continued. “But more than that, we’re honoring the healing power of advocacy, education and community—the very forces that continue to shape how we show up for these patients every day.”
Sanofi is the maker of several treatments for hemophilia, including Qfitlia, Altuviiio, Alprolix and Eloctate.
Last summer, the Big Pharma announced its support for “Dismissed,” a film documenting five women’s experiences with hemophilia. The disease is typically associated with men, with many people mistakenly believing that women can only be benign carriers of the disease; Sanofi has separately joined efforts to correct that common misconception about X-linked disorders.
Before that, Sanofi previously worked with Believe Limited on “Let’s Talk,” a 2020 documentary digging into the mental health struggles faced by people with bleeding disorders.
