It’s obvious that Apple products are some of the most sought-after in the tech world — that means sales are fewer and farther between than other gadgets, and they’re often the first things to sell out when discounts do arrive. But it would be a mistake to assume you’re doomed to always pay full price on things like iPads and Apple Watches. Apple deals to exist, if you know where to look.
Engadget keeps track of deals like these on a regular basis, so we can help you there. Below, we’ve collected the best Apple deals you can get right now on items like AirPods, MacBooks, iPads and more. Arguably the biggest caveat to note about Apple sales is that you’re almost never going to see discounts directly at Apple.com. Unless you shop refurbished, you’ll always pay top dollar direct at Apple, and for some things (like iPhones), that might be best. But you’ll find more discounts more often if you’re willing to shop at retailers like Amazon, Best Buy, Walmart, Target and others.
Best AirPods deals
Apple
AirPods 4 (with ANC) for $119 ($60 off): Apple introduced the fourth generation of its basic earbuds alongside the iPhone 16 last September. This model includes ANC — a first for Apple’s “regular” buds — and Billy awarded them an 86 in his review. Just note they don’t have a fully closed design like the Pro models — but some may prefer the open fit, which Apple completely redesigned to fit more securely.
AirPods 4 (without ANC) for $89 ($40 off): Apple introduced two models of its fourth generation basic earbuds alongside the iPhone 16 last September. This one doesn’t have the extra features of ANC or Transparency Mode (making them cheaper). This pared down model benefits from a shape redesign — which our headphone expert, Billy Steele, found both more comfortable and more secure — as well as improved sound quality that’s more immersive than before.
Best Apple Watch deals
Apple
Apple’s flagship wearable is the best smartwatch you can buy, period. While the Series 10 was an iterative update, that’s not necessarily a bad thing. It sports a slightly longer battery life, a slimmer design and wide-angle OLED screen for better viewing angles. It tracks workouts accurately and delivers alerts to your wrist efficiently. Also at Walmart.
$279 at Amazon
Apple Watch SE for $169 (32 percent off): We wouldn’t be surprised to see an update to Apple’s budget smartwatch sometime soon (and we have a few suggestions on the matter). But thanks to some serious discounts, the Apple Watch SE has turned out to be the most affordable way to get an iPhone companion for your wrist. Despite the lackluster screen and limited extra features, it handles the basics well. Also at Best Buy and Walmart.
Best iPad deals
Apple
The new base-model iPad now comes with twice the storage of the previous model and the A16 chip. That makes the most affordable iPad faster and more capable, but still isn’t enough to support Apple Intelligence.
$299 at Amazon
Apple iPad Air (M3, 11-inch) for $499 ($100 off): The only major difference between the latest iPad Air and the previous generation is the addition of the faster M3 chip. We awarded the new slab an 89 in our review, appreciating the fact that the M3 chip was about 16 percent faster in benchmark tests than the M2. This is the iPad to get if you want a reasonable amount of productivity out of an iPad that’s more affordable than the Pro models. Also at Best Buy and Walmart.
Apple iPad Air (13-inch, M3) for $699 ($100 off): This is Apple’s most affordable large-screen iPad. Engadget’s Nate Ingraham awarded it a review score of 89 upon its debut this March. When you pair it with accessories like a keyboard folio and mouse, it becomes a true productivity machine — though those add-ons make it a pricey package. Good thing iPads are on sale for Prime Day. This $120 discount represents the lowest price we’ve seen. Also at Best Buy.
iPad Pro (M4, 11-inch) for $915 ($85 off): The most powerful iPad is the iPad Pro, and it’s the one to get if you’re even toying with the idea of using your new slab as a laptop replacement. Both the 11- and 13-inch models have gorgeous displays, thinner and lighter designs, a repositioned front camera and the excessively powerful M4 chip inside. Also at Best Buy.
Best MacBook deals
Apple
Apple’s latest MacBook Air is another device that only came out in March but already has a modest discount at some retailers. One of the things we appreciated most in our review was the slight price drop for the base configuration. Instead of starting at $1,099 like the 13-inch M3 MacBook Air, the M4 starts at $999. Add in this discount and the fact that the ultraportable packs Apple’s latest M-series chip, and you’ve got yourself a pretty good deal on a capable laptop — one that happens to be our favorite laptop overall. Also at B&H Photo.
$849 at Amazon
Apple MacBook Air (15-inch, M3, 24GB RAM) for $1,299 ($400 off): The last-gen M3 MacBook Air has officially been discontinued, but it remains a superb laptop while the last bits of stock remain available. We gave this 15-inch model a score of 90 in our review — outside of its slower chip (which is still plenty fast for everyday use), marginally improved camera and inability to power two external displays with the lid open, it’s virtually identical to the newer version. This deal requires you to click the on-page coupon and applies to the model with the larger 24GB of memory in the Starlight colorway.
Apple MacBook Air (15-inch, M4) for $1,049 ($150 off): The 15-inch MacBook Air is nearly identical to the smaller version but features more robust speakers and a more spacious trackpad alongside its roomier display. Also at B&H.
MacBook Air (M3, 15-inch) for $899 ($400 off): The last-gen M3 MacBook Air has officially been discontinued, but it remains a superb laptop while the last bits of stock remain available. We gave this 15-inch model a score of 90 in in our review — outside of its slower chip (which is still plenty fast for everyday use), marginally improved camera and inability to power two external displays with the lid open, it’s virtually identical to the newer version.
Best Apple accessories deals
Apple
We think most iPhone owners will appreciate how easy it is to keep track of things like wallets, keys or handbags with a set of AirTags. These Bluetooth trackers monitor the location of your belongings so you can check in on them using the Find My app. Those with newer iPhones can also use UWB technology to get turn-by-turn directions to find their stuff when the AirTag is within close range.
$65 at Walmart
Apple Pencil (USB-C) for $69 ($10 off): This more affordable Apple Pencil doesn’t support pressure sensitivity, but it still makes for a useful stylus for the basics. If you’re a casual note-taker and can live without wireless charging, you’ll save a few bucks by picking this one up. Also available at Walmart.
Apple Pencil (2nd gen) for $90 ($39 off): The Second gen Pencil both attaches and charges magnetically, supports tilt and pressure sensitivity and allows for tool changes with a tap of the flat edge. It’s an older pencil and isn’t compatible with the latest iPad models. This is the lowest price we’ve tracked this year, but it went as low as $80 for last year’s Black Friday sales.
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