Noah Dorrance has been making wine in Sonoma for decades, and during that time he’s witnessed the industry change dramatically. When he started his first label, Banshee, in 2009, wine consumption was on the up (and kept rising), and wineries continued to boom through the early 2010s. Roughly 15 years later, things have shifted dramatically, yet Dorrance remains optimistic. In a world where everything is continuously growing more commodified and more digital, he views wine as having one quality few others do: It’s non-replicable. And the further society goes down this path, the more desire there will be to connect to the natural world.
Today on the “VinePair Podcast,” Adam and Joanna are joined by winemaker Noah Dorrance of Reeve Wines, BloodRoot Wines, and other projects to discuss the current state of the industry in Sonoma Valley as well as his reasons for optimism about wine moving forward. Tune in for more.
Zach is reading: The 10 Most Important Cocktails of the 21st Century
Joanna is reading: Good Vibes From a Bad Decade: A Look at NYC’s ’70s-Inspired Bars
Adam is reading: We Asked 10 Bartenders: What’s the Best New Bar in Philadelphia?
