The World of Blue hotel in East Rutherford is ready for the summer and the influx of guests the Meadowlands will draw thanks to to the FIFA World Cup 2026.
Amid its $100 million transformation, the 425-room resort-inspired space has officially put rooms on the market ahead of the upcoming soccer tournament.
With more than 1 million visitors expected to trek to New Jersey for the event, World of Blue is positioning itself as a hotel experience and destination purpose-built for VIP guests and corporate partners.
Local leaders project more than $3.3 billion in regional economic impact from the FIFA World Cup 2026. The event will bring eight matches to MetLife Stadium, including the final.
P3 Properties revealed the repositioning of 2 Meadowlands Plaza, the former Hilton Hotel, in January. Located across from MetLife Stadium, World of Blue establishes an independent hotel destination for the region.
A ‘hospitality command center’
Updates at the property include redesigned guest rooms and corridors, elevated food and beverage options, a luxury spa and fitness center, enhanced security infrastructure and fully modernized event space. World of Blue added many rooms offer direct stadium perspectives, offering guests an eagle-eye view of the massive event’s epicenter.
In an update released this week, the hotel said negotiations are currently underway with multiple corporations for extended-stay hospitality packages. The option offers groups occupancy over significant parts of World of Blue for the duration of the 39-day tournament.
World of Blue says it’s crafting a space ideal for:
- Corporate groups hosting clients throughout the tournament
- Brands seeking a private headquarters for entertainment and networking
- International guests requiring elevated service and discretion
- Executives and sponsors demanding proximity, security, and exclusivity
According to the hotel, these arrangements essentially transform the property into a private campus.
The corporate packages offer occupants flexibility from a single space. Companies can house leadership teams, entertain clients, host private receptions as well as conduct meetings all without leaving the grounds.
Offering flexible configurations, World of Blue’s grand ballroom can accommodate up to 1,000 guests, featuring flexible configurations, advanced audiovisual capabilities and sophisticated finishes.
P3 Properties CEO Harvey Rosenblatt described the vision as a “hospitality command center.”
Beyond the bookings, the property will also host curated watch experiences and other gatherings over the course of the World Cup.
World of Blue said its hospitality inventory is intentionally limited. Remaining availability for executive guests, private groups, and select public reservations is expected to move quickly.
For VIP hospitality inquiries or curated stay packages email bookings@theworldofblue.com
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