MANILA, Philippines — The Philippines is one of the 15 countries where streaming platform Netflix will debut its ads plan with a lower fee next year.
Other countries where the ads plan will launch in 2027 are Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, Poland, Sweden, Switzerland, and Thailand.
The platform’s advertising president, Amy Reinhard, talked about the upcoming changes in a statement.
“For members, it means more ways to enjoy Netflix at a price that works for them and for advertisers, this means the opportunity to connect to even more passionate, engaged Netflix fans around the world,” she said. “We see plenty of room for growth and I couldn’t be more excited for what the future holds.”
The platform debuted its ads plans in 12 countries in 2022, offering a cheaper subscription than monthly or annual standard and premium plans.
According to the streamer, the ads plans reaches over 250 million global monthly active viewers, 80% of which are actively watching weekly.
Sixty (60%) of all Netflix sign ups during the first quarter of 2026 were under the ads plan. Details on new pricing and plans in the Philippines will be shared in the coming months.
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Ad opportunities
From an advertisers’ side, the plan offers an opportunity to reach a bigger audience in a premium environment with a seamless, high-resolution ads experience.
Netflix currently works with more than 4,000 advertisers, up 70% year over year. It expects around $3 billion (P184.9 billion) in ad revenue this year — more than twice last year’s earnings.
Campaigns on the platform are reportedly twice the number compared to TV when it comes to long-term brand building and 23% above benchmarks on purchase intent compared to competitors.
Podcasts and vertical video will also be available globally for advertisers starting next year, on top of brand partnership opportunities on Netflix’s official fan site Tudum, which generates over 24 million views monthly.
“We have cutting-edge technology, great entertainment across shows, movies, podcasts, and live events, and the most engaged and attentive audience,” Reinhard ended. “We’ve proven we are effective, and now we’re expanding ads to more places. Netflix is ready to compete with anyone.”
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