The Elon Musk-owned X is officially replacing its existing Creator Revenue Sharing programme with a new Original Content Rewards Programme, which will place far greater emphasis on original posts, reporting, expertise, and commentary. It announced the changes on August 7.
The new initiative is designed to reward creators who produce original content on the platform.
“Today, we’re introducing the Original Content Rewards Program, a new way to reward creators who bring original ideas, expertise, reporting, creativity, and commentary to X,” read the statement.
“The best content on X doesn’t stop at resharing what already exists — it adds something new. X has always been powered by people who share what only they can: breaking news, expert insights, firsthand experiences, and commentary that moves culture forward.”
As X continues to evolve, we’re evolving how creators earn. The Original Content Rewards Program is designed to reward the creators who make X worth opening every day, it adds.
New applications for the revenue-sharing programme are closed, while existing members will keep earning until September 7, with three final payouts due on August 14, August 28 and September 11.
It further announced that the platform will begin allowing existing Revenue Sharing members to apply for the new Original Content Rewards Program starting September 8.
To join the programme, users would have to meet a new set of eligibility rules laid down by X.
How to earn money from it?
Eligible creators would earn money through impressions generated by their original content. Qualified impressions are unique impressions from Premium users on the Home Timeline feed, where at least 50 per cent of the post is visible.
Payouts will be issued every two weeks, with the first payout arriving on August 28.
“Existing Revenue Sharing creators who enroll in Original Content Rewards once they are eligible on or after September 8th will receive their first payment on September 25th, 2026,” X clarified.
Any content that is copied, substantially reproduced from another creator or downloaded from another platform and reuploaded on X will be deemed ineligible for the payout.
