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As quiet luxury and minimalist wardrobes took hold, the vanilla custard shade fit right in, offering a diffused tint that didn’t scream but whispered. More lively trends (including tomato-girl summer palettes and coastal grandmother aesthetics) loved it just as much, quickly gaining traction across Pinterest and TikTok. Now, pale marigold has found its way into the sneaker scene — and fashion-forward dressers know it’s the coolest color of the season.
