French fashion brand Sézane has opened a six-month residency at 117 rue du Bac in Paris, showcasing its new visual identity and autumn 2026 collection.
The 3,700 sq ft space opened today, 4 September, in a heritage building in Paris’ 7th arrondissement, bringing together fashion, photography, books and hospitality behind a 19th-century façade.
Sézane is positioning the residency as an extension of its Appartement retail model, with areas designed to encourage customers to spend longer in the store.
The residency is strategically positioned close to 122 rue du Bac, where menswear label Octobre Éditions and childrenswear line Petit Sézane are located. Home and lifestyle brand Les Composantes is scheduled to join the address later in the season.
The Paris opening follows the brand’s August relaunch, which introduced a new visual identity, redesigned website, reworked stores and tighter product-release schedule. The reset is intended to mark a more mature phase for the business, which Morgane Sézalory founded in Paris in 2013.
The new residency is meant to both provide physical space to reflect the brand’s new identity, as well as its evolution into a broader cultural and creative universe. Alongside the new collection the space features a bookshop created in collaboration with Librairie Galignani and a café with Ten Belles, as well as 23 works by the 96-year-old Ghanaian photographer and photojournalist James Barnor – who has had a relationship with Sézane for over a decade and has previously displayed his work when it opened its original Appartement on rue Saint-Fiacre.
Autumn ’26 collection leads the retail offer
Founder and CEO of Sézane, Morgane Sézalory, says the new brand chapter marks the beginning of a more mature phase for both herself and the business, which launched in 2013 after beginning as the vintage venture Les Composantes.
“I am no longer the person I was twenty years ago. My perspective has sharpened, my desires have become clearer, and today I feel ready to shape the brand I have always dreamed of,” commented Sézalory on the re-brand.
Sézane has described its new identity as being “more precise and more intentional” with silhouettes that are “more grounded and assured”, while also placing a greater emphasis on materials including wool, silk and linen and a greater emphasis on leather handbags.
The new collection’s understated direction has already received a mixed response from established Sézane customers. Some shoppers have commented that they missed the colour, florals, gingham and playful details associated with earlier Sézane collections. Others compared the more mature brand direction to the visual look of more elevated brands such as COS, ARKET and Massimo Dutti, known for their minimalist style.
On the other hand, many shoppers welcomed the more restrained brand identity, commenting, “The new collection looks amazing, I’m excited for the change”, while another described the new Fall outfits as “simple and effective”.
Apart from the new Paris location, the brand operates 16 stores across Europe and the US, including two locations in London’s Notting Hill and Marylebone.
