Welch’s Fruit Snacks debuts patriotic America 250 packaging

PIM Brands Inc. is giving one of its best-selling products a makeover this summer for America’s 250th birthday.

Ahead of the Fourth of July, the Park Ridge-based sweets and treats maker reintroduced a red, white & blueberry mix of its Welch’s Fruit Snacks brand.

A patriotic version of the popular Berries ‘n Cherries flavor, the blend originally launched for Fourth of July two years ago.

In 2026, PIM revamped the seasonal favorite for the once-in-a-lifetime event, according to Betania Neto, the company’s brand manager for seasonal items.

“America’s 250th anniversary represents a rare cultural milestone that brings communities together around a shared moment in history and we are excited to be a part of it,” she explained.

“As a brand rooted in family occasions and everyday celebrations, we saw a unique opportunity … Through commemorative packaging, fan activations, and patriotic-themed graphics, we’re creating delicious and interactive new ways for consumers to celebrate our nation’s birthday with us all summer long,” Neto told NJBIZ.

Enjoy your vitamins

Formulated with whole fruit puree and without artificial dyes, each 45-calorie serving is a good source of vitamins A, C and E, according to PIM. They are also gluten-free and fat-free.

A box of 26 fun size pouches sells for $6 at select retailers nationwide. According to a spokesperson, the item will be available while supplies last this summer.

The product also includes custom commemorative packaging with cutout glasses, as well as a QR code that unlocks exclusive summer-inspired recipes and fun facts celebrating Welch’s veteran grower-owners.

Road winner

Additionally, PIM is running a sweepstakes to give one winner a chance to experience the ultimate summer road trip. Through Sept. 7, U.S. residents age 18 and up can submit one entry per day for the contest here.

A winner will be selected at random Sept. 8 and will be responsible for making all travel plans associated with the trip. According to PIM, the excursion is valued at $5,000.

Founded in 1979, the family-owned company is considered the world’s largest maker of real fruit snacks. It’s also one of the world’s largest manufacturers of confections, snacks and treats, as well as a 2025 NJBIZ Best Places to Work honoree.

Besides Welch’s Fruit Snacks, PIM’s portfolio includes:

• Slice Fruit on the Go Fruit Bars
• Original Gummi FunMix
• Sour Jacks Mouth Puckering Candy
• Sun-Maid Chocolate Raisins
• Toggi Fine European Chocolate Wafers
• Tuxedos Chocolate Almonds
• Nuclear Sqworms Sour Gummi Worms