FOMO is reshaping investing behaviour. Are India’s financial advisers keeping up?

They increasingly want engagement that is more frequent, contextual, and immediate. If advisers are absent in these moments, others step in. Social media ‘finfluencers’, online communities, and algorithm-driven platforms are already filling the gap. While professional advisers continue to enjoy a trust advantage, they now operate within a far more crowded, and often noisier, information ecosystem.