What makes a good outfit? Some would argue it’s all about an excellent accessory; others, the perfect white tee. And in the home? Well, ask an interiors expert, and many would argue it’s all about a great rug. For those who take as much pleasure in dressing their homes as they do themselves, Reformation’s new collaboration with luxury rug brand Les Éditions de Tapis—out today—is well worth a look.
Designed by Thomas Coccimiglio, founder and creative director of Les Éditions de Tapis, and Lauren Caris Cohan, Reformation’s chief creative officer, the limited-edition collection comprises nine rugs, with hand-drawn designs featuring everything from tigers and swans to palm trees. Playful, characterful, and just the right side of eccentric, they’re the sort of pieces that would look just as at home in a lofty city apartment as they would in a cozy country cottage.
Photo: Courtesy of Reformation
The pair describe the collection as “Parisian elegance meets LA nonchalance.” Says Coccimiglio, “I’ve always been fascinated by the romanticized visions that French and American cultures have of one another. Americans dream of French history, Versailles, and the grandeur of the 18th century, while we French have our own fantasy of Los Angeles as a city of endless possibilities, rock ‘n’ roll, cinema, and glamour.”
The collection, he explains, is an expression of this cultural exchange, marrying sophistication with humor and a healthy dose of the unexpected—an approach that chimes rather nicely with Reformation’s own “effortless and witty” brand identity.
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Photo: Courtesy of Reformation
It’s a creative partnership that has been brewing for some time. Coccimiglio and Cohan have worked together on the rugs in Reformation’s stores for the past five years, helping bring the brand’s aesthetic to life beyond the clothes. “Thomas has a similar sense of humor to us, and we’ve been able to inject that into the storytelling through the rugs in our stores, which are exquisite,” explains Cohan, who oversees the design of Reformation’s retail spaces.
The rugs have become something of a talking point among customers, many of whom have asked where they can buy them for their own homes. So, creating a collection they could actually take home felt like a natural next step.
